Running a nonlinear

I’ve been fortunate to run a few presentations to clients using the nonlinear app. This type of presentation lends well to one on one meetings or group discussions where opening up a laptop and presenting a PowerPoint would look awkward and way too “selly”.

From my limited experience, the less one looks or sounds like a cheese ball during a meeting where one gains financially from the other party’s purchase, the better for everyone.

In his book Influence: Influence: The Psychology of Persuasion, Robert Cialdini mentions that being associated with good news makes one appear good as well. I extend this to thinking that being associated with cool technology makes one appear cooler. At least, this is how I feel when I take out the iPad to start a nonlinear presentation. People have a look that borders on awe and envy. This effect will diminish within a few months.

Without an external monitor, nonlinear has been effective as a way of pointing out different videos or pictures related to a specific topic. With the Apple iPad Dock Connector to VGA Adapter, attention focuses back from the iPad to the content of the presentation.

I’m eager to hear people’s experiences with the app. Is this app a killa’? … or is it killin’?