Friday, January 14, 2011

The Point

"Get to the point."

Our distributor is sitting in the back of the room staring at me, moving his index finger in a rolling fashion.  The room is filled with ten grad students, a handful of professors, and a dean, all of them whisphering to each other.  The word whisper is a difficult word to pronounce in Hebrew for a reason. I've lost them.  Between my broken Hebrew and too long of an introduction, they're in their own world.

Then they all stop.  On the screen in front of them, a robot arm is bouncing a ball off of a ping pong racket.

They're back!  Now we discuss the way we made this happen...

There's a time and place for State of The Union addresses and keynote talks.  Most of the time, presentations are made to a gaggle of people with dissimilar motivations for listening. Being able to adapt quickly by skipping over to juicy parts then coming back to main points is the difference between communication and frustration.